ARCHIVE

2012	Jan 17 Like the Mayan Calendar, but for NY theater!
2011	Dec 12 A case of the Mondays	Jul 12 What can we learn from Amanda Hocking?	Jun 23 Economies of scale	May 09 What we can learn from those cute little Meerkats	Apr 19 Season planning takes a village	Mar 22 The sounds of silence 18 On altruism and self promotion... 01 I'm not so charming	Feb 15 Overcoming "content decay" 03 Need to know demos 02 Oh, zip it, Rocco	Jan 28 Discuss: Breaking News vs. Page Views 13 The theatrical equivalent of Hot Or Not 06 A bit more on that wacky Spider
2010	Dec 22 The 2010 Smarties Publicist of the Year 16 Waging war on the marketing department 01 Are you a (media) snob?	Nov 23 Happy Thanksgiving! 17 Ad sales for the bloggy sort 11 The Art of the No	Oct 27 Unrequited love: a Smarties Tale 20 Celebrity sells (duh!) 06 Your brain on PR and marketing	Sep 30 Considering the "Reader Review" 23 Three's a trend! True Blood, Twilight and the Theater of Terror 14 The Jennifer Aniston breaks up Brad Pitt and Angelina Jolie post 02 Are high tech solutions costing you audience?	Aug 26 The dying art of live performance 20 Synergy. Say what? 04 On the caring and feeding of your email list (The "How")	Jul 22 How being a David can pummel a Goliath 19 My dirty little secret 08 Take advantage of the Dog Days	Jun 30 Email Marketing: A Smarties Challenge 23 Is it better in Dubai? 16 The "Problem" With Bloggers Part 2: There Is No "I" In... 08 Dave Charest's The Beginner's Guide to Twitter: A Smarties Review 02 Are you prepared for a Facebook exodous?	May 20 Reports of the press release demise are overstated 19 If Lady Gaga was Stefani Germanotta, would the press still love her? 13 The Trouble with Enron 05 Custom Cars vs. Lattes (A Cautionary Tale)	Apr 30 Bundle, brand and be brilliant 21 The "Problem" With Bloggers? 20 Your purpose for press? 14 Talking About Perceived Value: How Much Does Free Cost? 12 On fancy lunches, and Church vs. State 08 PR101: A Press Release Teachable Moment 06 The Sweet Smell of Desperation 01 Building Relationships, and Anticipation, One Email at a Time	Mar 29 How to use HARO 24 Won't You Be My Neighbor? 22 Dueling Shakespeares: How to turn the arrival of the Starbucks of Shakespeare into a media moment First posts are awkward!

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