Need to know demos

February 3, 2011

We yack a lot in the online space about social media as tools for our marketing, but we hardly ever address the demographics. And often in mainstream media, the assumed demographics of social media is young. Really, really young. Take this quote, lifted from Stuart Elliot’s recent NY Times column about MTV’s new programming line [...]

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Oh, zip it, Rocco

February 2, 2011

If you follow any of the small business “gurus” out there, you will already know that they love overcrowded niches. In fact, these gurus often say that when researching an entrepreneurial idea, make sure that there are other companies servicing the same niche. A niche with tons of business around serving it usually means that [...]

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Discuss: Breaking News vs. Page Views

January 28, 2011

Discuss: The media isn’t interested in breaking news anymore. They just want page views. Comment, please! PS: Flu, Disney World, stomach flu, return from Disney World, stomach flu, snowpocalypse. Longer posts resume next week.

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The theatrical equivalent of Hot Or Not

January 13, 2011

Aaron Grunfeld has a fun weekly series going on over at his blog The Fifth Wall, wherein he reviews titles of plays. It’s kind of the theatrical equivalent of Hot or Not, since it is impossible to be substantive in the title. But it’s still kind of fun. I do think Aaron is sort of [...]

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A bit more on that wacky Spider

January 6, 2011

The big Spidey bruhaha that exploded around the holidays is not injured actors, dangerous stunts or unrigged rigging. It was the audacity of Linda Winer of Newsday and Jeremy Gerard of Bloomberg to purchase tickets and give non-review reviews of the show. John Simon, who takes a leap into the blogosphere with his post, believes [...]

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The 2010 Smarties Publicist of the Year

December 22, 2010

It’s that time of year for Top Tens and Best Ofs, so PR for Smarties figured if you can’t beat ‘em, join ‘em! Uncork the champagne! The Smarties 2010 Publicist of the Year Award goes to Rick Miramontez for his impressive composure and resilience during the Spiderman debacle. Rick’s quotes about the Spidey situation are [...]

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Waging war on the marketing department

December 16, 2010

In several instances over the past few months, I have been in meetings with creatives who say “What can we do to help?” And I get super excited and run down a bunch of ideas that could be fun to help market and publicize the show. And then their eyes glaze over and they never [...]

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Are you a (media) snob?

December 1, 2010

“The challenge with buying traditional media, said John Wagon, the vice president for marketing at Heavenly, one of the properties of the Vail Resorts group, is ‘paying for eyeballs of people who have no interest in what you are trying to sell.’” New York Times, November 29, 2010 I once was approached by a creator/producer [...]

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Happy Thanksgiving!

November 23, 2010

Can you believe it’s the festive season already! Yeesh. So before the media loads us down with Top 10s, Best Ofs and Worst Ofs, I just want to say thanks for reading, commenting, Tweeting with me and being my friend on Facebook. I really appreciate that you give me a little time every week. Ya’ll [...]

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Ad sales for the bloggy sort

November 17, 2010

I know loads of bloggers. I do PR. I’m a blogger. It kind of goes with the territory. A lot of bloggers aren’t making money off of their blogs. (Hello Captain Obvious!) But, of course, they would like to be. When you think about it, upstart bloggers and upstart theater companies have an awful lot [...]

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