Economies of scale

June 23, 2011

I was in a lovely little “mom and pop” coffee shop having a delicious iced coffee and overheard a meeting between the proprietors and a few other people. They were discussing how to boost the small shop’s revenue. One woman was very enthusiastic about knocking off a version of the Starbuck’s Rewards Card, which is […]

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What we can learn from those cute little Meerkats

May 9, 2011

When you have a show that taps into a television craze, do you capitalize on it, or get huffy, puffy and self-righteous? I guess you guys know what side I am going to come down on, right? When the press calls and the interviews start rolling and they bring up this TV craze, you kind […]

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Season planning takes a village

April 19, 2011

Forgive the silence of the past few weeks. I was undergoing dental work that turned out to be a major time suck. But enough about my teeth! We are already starting to see season announcements for next year, and I am sure once Broadway simmers down in a few weeks, we’ll see tons more season announcements […]

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The sounds of silence

March 22, 2011

Tulips are poking through the ground, our clocks have sprung ahead and Spring officially kicks began on Sunday. That can only mean one thing. The crush of Broadway openings is upon us! My phone is pretty quiet and my email inbox isn’t filling up quite as fast. I am catching “See You in May” Facebook stats […]

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On altruism and self promotion…

March 18, 2011

The horrific situation in Japan just keeps getting scarier and scarier, and I am sure they will need piles of assistance from the global community to rebuild after a tragedy of this scale. But I can’t help be a little cynical. Because when disaster strikes and altruism sets in, sometimes it’s hard to tell where […]

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I’m not so charming

March 1, 2011

I once shared office space with these really terrific guys who produced shows for corporate events. They funded an Off Broadway run of one of their shows they thought could break out of the corporate event circuit. They had money to spend and spend it they did. They hired one of the biggest theater PR […]

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Overcoming “content decay”

February 15, 2011

Because I’m a nerd, I loved this post, Attentionomics: Captivating Attention in the Age of Content Decay, from Edleman’s Steve Rubel about value creation and how it is getting harder and harder to stand out in the digital realm. While it gets a little too carried away with”corporate-speak,” the slideshow is definitely worth a look. It’s […]

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Need to know demos

February 3, 2011

We yack a lot in the online space about social media as tools for our marketing, but we hardly ever address the demographics. And often in mainstream media, the assumed demographics of social media is young. Really, really young. Take this quote, lifted from Stuart Elliot’s recent NY Times column about MTV’s new programming line […]

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Oh, zip it, Rocco

February 2, 2011

If you follow any of the small business “gurus” out there, you will already know that they love overcrowded niches. In fact, these gurus often say that when researching an entrepreneurial idea, make sure that there are other companies servicing the same niche. A niche with tons of business around serving it usually means that […]

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Discuss: Breaking News vs. Page Views

January 28, 2011

Discuss: The media isn’t interested in breaking news anymore. They just want page views. Comment, please! PS: Flu, Disney World, stomach flu, return from Disney World, stomach flu, snowpocalypse. Longer posts resume next week.

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