by Smartie | Dec 16, 2010 | Audience/Customer development, Brand Evangelists, Marketing, Publicity
In several instances over the past few months, I have been in meetings with creatives who say “What can we do to help?” And I get super excited and run down a bunch of ideas that could be fun to help market and publicize the show. And then their eyes glaze...
by Smartie | Dec 1, 2010 | Publicity
“The challenge with buying traditional media, said John Wagon, the vice president for marketing at Heavenly, one of the properties of the Vail Resorts group, is ‘paying for eyeballs of people who have no interest in what you are trying to sell.’” New York Times,...
by Smartie | Nov 11, 2010 | Publicity
This is the first in a series on psychological barriers to your marketing and PR When I was a freshman in high school I had a flirtation with an older boy who had a super hot car. God, I loved that car. It was a lovingly restored Camero. And I wanted to ride in it. So...
by Smartie | Oct 20, 2010 | Publicity
I finally caught up with this eye opening piece from the New York Times Magazine about journalism in the age of the internet. The article, part of a magazine cover story on money and “worth,” takes a look at the new financial model of publishing, which is...
by Smartie | Sep 30, 2010 | Publicity
My friend emailed this Lombardi marketing piece to me this week, with the subject line: “is ‘write a review’ naff?” He was talking about the Reader Review section of the New York Times, where regular people (like you and me!) can add our two...
