by Smartie | Sep 2, 2010 | Audience/Customer development, Marketing, Publicity
Over the past 12 – 18 months, I have seen more and more companies eschew traditional marketing methods in favor of online solutions. In other words, no postcards are being created, or mailed. Season information is left to email alerts, Facebook and blog posts....
by Smartie | Jul 19, 2010 | Publicity
Believe it or not, I am shy. I wasn’t always shy. In fact, it was very easy to make friends when I was around age 4 or 5. But as I got older, it became harder and harder for me to get out of my comfort zone and approach people with ease. What’s even harder...
by Smartie | Jun 2, 2010 | Audience/Customer development, Cautionary Tale, Marketing
Martin Denton is leaving Facebook. He’s irked about their privacy policy–well, not so much about the policy itself but that Facebook’s corner office folks aren’t listening to the concerns of their members. But there’s another doozy of a...
by Smartie | May 13, 2010 | Advertising, Cautionary Tale, Marketing, Publicity
The Guardian critic Michael Billington was peeved over the premature closing of Enron on Broadway. Most of his wrath was directed at New York Times critic Ben Brantley, for giving the show an “obtuse and hostile” review. But Ben Brantley did not close...
by Smartie | May 5, 2010 | Audience/Customer development, Cautionary Tale, Featured, Marketing
Hey small companies, small businesses and solopreneurs! Pull up a latte, it’s time for a Smarties Cautionary Tale! My husband and I hit the Starbucks in our ‘hood pretty much every Wednesday night. It’s our mini-date night, where we are two whole...
