by Smartie | Jan 13, 2011 | Publicity
Aaron Grunfeld has a fun weekly series going on over at his blog The Fifth Wall, wherein he reviews titles of plays. It’s kind of the theatrical equivalent of Hot or Not, since it is impossible to be substantive in the title. But it’s still kind of fun. I...
by Smartie | Dec 22, 2010 | Publicity
It’s that time of year for Top Tens and Best Ofs, so PR for Smarties figured if you can’t beat ’em, join ’em! Uncork the champagne! The Smarties 2010 Publicist of the Year Award goes to Rick Miramontez for his impressive composure and...
by Smartie | Nov 11, 2010 | Publicity
This is the first in a series on psychological barriers to your marketing and PR When I was a freshman in high school I had a flirtation with an older boy who had a super hot car. God, I loved that car. It was a lovingly restored Camero. And I wanted to ride in it. So...
by Smartie | Oct 27, 2010 | Publicity
Once upon a time, it was the mid 1990s. Dot coms and New York real estate was booming. Bottle service was getting big. And just about every Off Off Broadway actor-producer decided that they would be in Vanity Fair. Wait, what? A tiny production in a small theater on...
by Smartie | Oct 20, 2010 | Publicity
I finally caught up with this eye opening piece from the New York Times Magazine about journalism in the age of the internet. The article, part of a magazine cover story on money and “worth,” takes a look at the new financial model of publishing, which is...
