Looking for media coverage that doesn’t break your budget?

The Smarties Solution is made for you!

You want media attention

Getting media coverage for theater productions—of any scale—in New York City is costly and the results are never guaranteed. But few independent companies or productions have the expertise or confidence to do it themselves.

But it's expensive

Producers have no option but to put themselves in the hands of an agency to negotiate the changing media landscape, with only the hope that the agency can deliver the kind of press that will drive awareness. This comes at a cost of thousands of dollars, prohibitive to most young companies.

Your creative work is of value

  • But your return on investment doesn’t always reflect that. What if there was a cost effective way to harness the value of PR without the explosive costs? And what if it built your relationship to these tastemakers directly?

Media relations is expensive

Things can (and do) go wrong

The media ignores you

You hired the best and expected the campaign to go gangbusters. Instead it was barely a yawn.

Lots of money lost

You spent thousands of dollars in fees and expenses. The results you expected never materialized.

You have nothing to show for it

  • You paid the money and played the game. Now what? All you have is an empty wallet.

Take Control of Your Media Message

It’s Simple!

Download the form

When you are ready to say YES to taking control of your media destiny without breaking the bank, you’ll be instructed to download your PR For Smarties Press Information Form. Fill it out and send it back.

Schedule a consultation

When I receive your form, we’ll schedule a consultation where I get a better sense of your project. Then, I craft an attention-grabbing press release and come up with a targeted media plan. Then we schedule an hour-long call where we tackle the plan in depth.

You are on your way

Once the release is signed off on, I distribute to a targeted list of journalists. You go off and craft your pitch and begin sending to the journalists we identified during our consultation.

What People Are Saying

We were so impressed with PR for Smarties! It was a perfect option for “meeting half-way” between doing PR yourself and having professional involvement. We’ve used the service multiple times and have garnered features and reviews that we wouldn’t have been able to secure otherwise.

Stephen Kaliski, Adjusted Realists

 

“Karen doesn’t just throw you to the wolves. She comes up with a great plan of attack for you to implement and checks in weekly. If you’re willing to do the work, it pays off!  I’ll be using it again in my next production.”

Matt De Rogatis, Ruth Stage

 

 

It’s a budget-friendly option for companies willing to put in some very reasonable extra hours to make sure their PR has the polish and reach necessary to get coverage.” 

Stephen Kaliski, Adjusted Realists

 

Take Charge Of Your Media Relations

What It Includes

  • A bespoke, project-specific professional press release
  • Strategic planning and guidance to position your project in the best possible way for today’s media
  • A 45-minute one-on-one phone consultation where we discuss your project and identify ten outlets to pitch and how to pitch them, sending you away with a media plan ready to simply implement.
  • Servicing of one release under your banner and contact information to a comprehensive and current media list.
  • Up to four coaching sessions (either by phone or email) to check-in, refine strategies and offer support and encouragement.

 

What It Isn't

  • The Smarties Solution was created as a way for creative entrepreneurs to have access to expertise and knowledge of a publicist without having to pay more than they can afford. 
  • You pay only for the strategic thinking and planning. You take on the daily work.
  • The Smarties Solution is not a full-service agency. You will need to go out and pitch yourself. But we give you the tools to do this smartly and effectively.
  • A full campaign with day-to-day contact with a PR professional can cost a minimum of $4,000 (per month). The Smarties Solution is only $599.

Ready to get started?

Get in touch, or get your solution!