by Smartie | May 20, 2016 | Featured, Publicity
When you read a newspaper or magazine, or watch a news program, what goes through your head? Are you absorbing the interviews, agreeing with the reviews, railing against (or for) the op eds? Congratulations, you’re normal! I, on the other hand, am scouring the...
by Smartie | Mar 1, 2011 | Publicity
I once shared office space with these really terrific guys who produced shows for corporate events. They funded an Off Broadway run of one of their shows they thought could break out of the corporate event circuit. They had money to spend and spend it they did. They...
by Smartie | Nov 11, 2010 | Publicity
This is the first in a series on psychological barriers to your marketing and PR When I was a freshman in high school I had a flirtation with an older boy who had a super hot car. God, I loved that car. It was a lovingly restored Camero. And I wanted to ride in it. So...
by Smartie | Oct 27, 2010 | Publicity
Once upon a time, it was the mid 1990s. Dot coms and New York real estate was booming. Bottle service was getting big. And just about every Off Off Broadway actor-producer decided that they would be in Vanity Fair. Wait, what? A tiny production in a small theater on...
by Smartie | Sep 23, 2010 | Publicity
While journalists often joke about the old adage “three’s a trend!” but trend stories can make for excellent feature opportunities. And while some consider trend stories downright ridiculous, in the world of arts and culture journalism, trend stories...
