by Smartie | May 20, 2016 | Featured, Publicity
When you read a newspaper or magazine, or watch a news program, what goes through your head? Are you absorbing the interviews, agreeing with the reviews, railing against (or for) the op eds? Congratulations, you’re normal! I, on the other hand, am scouring the...
by Smartie | Apr 22, 2016 | Marketing, Publicity
So, you’ve got a brilliant press release written and distributed. After the heady rush of the announcement, things are starting to lag. Your ticket sales are at a slow crawl and you want to give everything a boost. What can you do? A bunch of things! But here’s what...
by Smartie | Apr 18, 2013 | Cautionary Tale, Publicity
So, last week word went out that Backstage 86ed their reviews, and it appears that the immediate kerfuffle has died down. There were loads of different reactions, from the “Wait, Backstage reviewed?” variety, to dispirited statements from many small...
by Smartie | Mar 12, 2013 | Audience/Customer development, Publicity
And no, I’m not talking comps. This response by a freelance journalist to The Atlantic has been making the social media rounds. Essentially, The Atlantic wanted to the guy to “repurpose” a reported piece he did for another outlet, and as payment they...
by Smartie | Feb 15, 2013 | Publicity
I’ve been working in NYC theater for something like 17 years. I have seen a lot of “failures.” Let me first define my use of failure: The reviews were awful, to the point of career damaging The show didn’t find an audience, and the...
