by Smartie | Mar 12, 2013 | Audience/Customer development, Publicity
And no, I’m not talking comps. This response by a freelance journalist to The Atlantic has been making the social media rounds. Essentially, The Atlantic wanted to the guy to “repurpose” a reported piece he did for another outlet, and as payment they...
by Smartie | Dec 12, 2011 | Audience/Customer development, Marketing, Publicity
For today’s case of the Mondays, let’s do a little Monday morning quarterbacking for the weekend movie box office. To put it succinctly, it was a crap weekend for Hollywood. And while the pundits blame crappy reviews and lack of testosterone at the box...
by Smartie | Jun 23, 2011 | Audience/Customer development, Marketing
I was in a lovely little “mom and pop” coffee shop having a delicious iced coffee and overheard a meeting between the proprietors and a few other people. They were discussing how to boost the small shop’s revenue. One woman was very enthusiastic about knocking off a...
by Smartie | Feb 3, 2011 | Advertising, Audience/Customer development, Marketing
We yack a lot in the online space about social media as tools for our marketing, but we hardly ever address the demographics. And often in mainstream media, the assumed demographics of social media is young. Really, really young. Take this quote, lifted from Stuart...
by Smartie | Feb 2, 2011 | Audience/Customer development
If you follow any of the small business “gurus” out there, you will already know that they love overcrowded niches. In fact, these gurus often say that when researching an entrepreneurial idea, make sure that there are other companies servicing the same...
by Smartie | Dec 16, 2010 | Audience/Customer development, Brand Evangelists, Marketing, Publicity
In several instances over the past few months, I have been in meetings with creatives who say “What can we do to help?” And I get super excited and run down a bunch of ideas that could be fun to help market and publicize the show. And then their eyes glaze...
