by Smartie | Apr 22, 2016 | Marketing, Publicity
So, you’ve got a brilliant press release written and distributed. After the heady rush of the announcement, things are starting to lag. Your ticket sales are at a slow crawl and you want to give everything a boost. What can you do? A bunch of things! But here’s what...
by Smartie | Dec 12, 2011 | Audience/Customer development, Marketing, Publicity
For today’s case of the Mondays, let’s do a little Monday morning quarterbacking for the weekend movie box office. To put it succinctly, it was a crap weekend for Hollywood. And while the pundits blame crappy reviews and lack of testosterone at the box...
by Smartie | Jun 23, 2011 | Audience/Customer development, Marketing
I was in a lovely little “mom and pop” coffee shop having a delicious iced coffee and overheard a meeting between the proprietors and a few other people. They were discussing how to boost the small shop’s revenue. One woman was very enthusiastic about knocking off a...
by Smartie | Apr 19, 2011 | Advertising, Marketing, Publicity
Forgive the silence of the past few weeks. I was undergoing dental work that turned out to be a major time suck. But enough about my teeth! We are already starting to see season announcements for next year, and I am sure once Broadway simmers down in a few weeks,...
by Smartie | Feb 15, 2011 | Marketing, Publicity
Because I’m a nerd, I loved this post, Attentionomics: Captivating Attention in the Age of Content Decay, from Edleman’s Steve Rubel about value creation and how it is getting harder and harder to stand out in the digital realm. While it gets a little too...
by Smartie | Feb 3, 2011 | Advertising, Audience/Customer development, Marketing
We yack a lot in the online space about social media as tools for our marketing, but we hardly ever address the demographics. And often in mainstream media, the assumed demographics of social media is young. Really, really young. Take this quote, lifted from Stuart...
