by Smartie | Apr 18, 2013 | Cautionary Tale, Publicity
So, last week word went out that Backstage 86ed their reviews, and it appears that the immediate kerfuffle has died down. There were loads of different reactions, from the “Wait, Backstage reviewed?” variety, to dispirited statements from many small...
by Smartie | Oct 24, 2012 | Cautionary Tale, Publicity
I recently dealt with the second scenario, and was asked that the web outlet pull the review entirely. Don’t ever do this. That is taking a big giant dump on the free press. Call your mom and sob. Go out for lots of drinks with your BFF and talk about how the critic...
by Smartie | Mar 18, 2011 | Cautionary Tale, Publicity
The horrific situation in Japan just keeps getting scarier and scarier, and I am sure they will need piles of assistance from the global community to rebuild after a tragedy of this scale. But I can’t help be a little cynical. Because when disaster strikes and...
by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...
by Smartie | Jun 2, 2010 | Audience/Customer development, Cautionary Tale, Marketing
Martin Denton is leaving Facebook. He’s irked about their privacy policy–well, not so much about the policy itself but that Facebook’s corner office folks aren’t listening to the concerns of their members. But there’s another doozy of a...
by Smartie | May 13, 2010 | Advertising, Cautionary Tale, Marketing, Publicity
The Guardian critic Michael Billington was peeved over the premature closing of Enron on Broadway. Most of his wrath was directed at New York Times critic Ben Brantley, for giving the show an “obtuse and hostile” review. But Ben Brantley did not close...
