by Smartie | Jun 23, 2010 | Publicity
There’s a major kerfuffle in the Off Broadway community this week, as the Village Voice airs an Octoroon actor’s dirty laundry, and the blogosphere responds in kind. Personally, I think Matt Freeman gives the most measured assessment of the situation. If this were my...
by Smartie | May 20, 2010 | Publicity
My buddy Leonard at the Clyde Fitch Report turned me on to Arts Journal’s plea to kill off the press release. I’ve been reading these sort of manifestos for a few years now, but usually the press release death rattle is coming from the tech sector. Anyway,...
by Smartie | May 19, 2010 | Publicity
What are you doing to be proactive in your approach to media? Sure, you can spend thousands on a fancy pants PR firm, and think that’s proactive. But before you drop all that coin, take a long hard look at what you are offering. Do you have a story to tell? OK,...
by Smartie | Apr 21, 2010 | Publicity
A few months ago, a playwright lamented about the (negative) blog reviews that his show had received. The Times had declined to review his show, and he felt that he would rather have a negative Times review show up at the top of the Google search than the negative...
by Smartie | Apr 20, 2010 | Publicity
What is the purpose of press? Butts in seats? A stamp of approval? Now, what is your purpose for press? Self validation? More sales, thus more revenue? One of the first questions that I ask prospective clients is “what do you want to accomplish with media...
