by Smartie | May 20, 2016 | Featured, Publicity
When you read a newspaper or magazine, or watch a news program, what goes through your head? Are you absorbing the interviews, agreeing with the reviews, railing against (or for) the op eds? Congratulations, you’re normal! I, on the other hand, am scouring the...
by Smartie | Apr 22, 2016 | Marketing, Publicity
So, you’ve got a brilliant press release written and distributed. After the heady rush of the announcement, things are starting to lag. Your ticket sales are at a slow crawl and you want to give everything a boost. What can you do? A bunch of things! But here’s what...
by Smartie | Jun 12, 2012 | Publicity
“Why aren’t they?” I hear this question often. Why aren’t they reviewing me? Why aren’t they writing a feature story? Why aren’t they giving me a rave review? It’s easy to ask why, but only when you rephrase the question can...
by Smartie | Mar 1, 2011 | Publicity
I once shared office space with these really terrific guys who produced shows for corporate events. They funded an Off Broadway run of one of their shows they thought could break out of the corporate event circuit. They had money to spend and spend it they did. They...
by Smartie | Feb 15, 2011 | Marketing, Publicity
Because I’m a nerd, I loved this post, Attentionomics: Captivating Attention in the Age of Content Decay, from Edleman’s Steve Rubel about value creation and how it is getting harder and harder to stand out in the digital realm. While it gets a little too...
