by Smartie | Apr 30, 2010 | Marketing, Uncategorized
I am a huge fan of festivals, mini-festivals and conjuring various series out of thin air. I think they present a fantastic opportunity to create some excitement about what it is you are presenting. Often the branding and content matters more than the size. (One of...
by Smartie | Apr 21, 2010 | Publicity
A few months ago, a playwright lamented about the (negative) blog reviews that his show had received. The Times had declined to review his show, and he felt that he would rather have a negative Times review show up at the top of the Google search than the negative...
by Smartie | Apr 20, 2010 | Publicity
What is the purpose of press? Butts in seats? A stamp of approval? Now, what is your purpose for press? Self validation? More sales, thus more revenue? One of the first questions that I ask prospective clients is “what do you want to accomplish with media...
by Smartie | Apr 14, 2010 | Audience/Customer development
Over at 2AM Theatre, there’s been a lively discussion going on about free theater vs. paid theater. And it got me thinking about money and its applications in for profit world. And, yes, the for profit world makes just as many mis-steps (if not more) as the...
by Smartie | Apr 12, 2010 | Advertising
Have you ever had a meeting with the advertising sales people of a publication? I have. And as someone who deals with the editorial side daily, sitting across from an ad sales rep is kind of mind-blowing. If you are talking about signing a fairly lucrative contract,...
