by Smartie | Oct 27, 2010 | Publicity
Once upon a time, it was the mid 1990s. Dot coms and New York real estate was booming. Bottle service was getting big. And just about every Off Off Broadway actor-producer decided that they would be in Vanity Fair. Wait, what? A tiny production in a small theater on...
by Smartie | Oct 20, 2010 | Publicity
I finally caught up with this eye opening piece from the New York Times Magazine about journalism in the age of the internet. The article, part of a magazine cover story on money and “worth,” takes a look at the new financial model of publishing, which is...
by Smartie | Oct 6, 2010 | Audience/Customer development, Marketing, Publicity
Hello, my friends. Quick post today–the day job has been kicking my ass lately! But your brain has been on my mind a lot lately. Specifically, your psychological barriers to PR and marketing. Since I launched The Smarties Solution, I have had a number of...