by Smartie | Feb 15, 2011 | Marketing, Publicity
Because I’m a nerd, I loved this post, Attentionomics: Captivating Attention in the Age of Content Decay, from Edleman’s Steve Rubel about value creation and how it is getting harder and harder to stand out in the digital realm. While it gets a little too...
by Smartie | Feb 3, 2011 | Advertising, Audience/Customer development, Marketing
We yack a lot in the online space about social media as tools for our marketing, but we hardly ever address the demographics. And often in mainstream media, the assumed demographics of social media is young. Really, really young. Take this quote, lifted from Stuart...
by Smartie | Feb 2, 2011 | Audience/Customer development
If you follow any of the small business “gurus” out there, you will already know that they love overcrowded niches. In fact, these gurus often say that when researching an entrepreneurial idea, make sure that there are other companies servicing the same...
