by Smartie | Jun 23, 2011 | Audience/Customer development, Marketing
I was in a lovely little “mom and pop” coffee shop having a delicious iced coffee and overheard a meeting between the proprietors and a few other people. They were discussing how to boost the small shop’s revenue. One woman was very enthusiastic about knocking off a...
by Smartie | Nov 17, 2010 | Advertising, Marketing
I know loads of bloggers. I do PR. I’m a blogger. It kind of goes with the territory. A lot of bloggers aren’t making money off of their blogs. (Hello Captain Obvious!) But, of course, they would like to be. When you think about it, upstart bloggers and upstart...
by Smartie | Mar 24, 2010 | Brand Evangelists, Featured, Marketing, Publicity
The Playgoer has a really thoughtful piece on the marketplace disadvantage that faces theater in an age where culture is mass produced. His view is pretty depressing, and it is certainly all sorts of true. It is damn hard to repackage and commoditize something as...
