by Smartie | Apr 22, 2016 | Marketing, Publicity
So, you’ve got a brilliant press release written and distributed. After the heady rush of the announcement, things are starting to lag. Your ticket sales are at a slow crawl and you want to give everything a boost. What can you do? A bunch of things! But here’s what...
by Smartie | Jun 23, 2011 | Audience/Customer development, Marketing
I was in a lovely little “mom and pop” coffee shop having a delicious iced coffee and overheard a meeting between the proprietors and a few other people. They were discussing how to boost the small shop’s revenue. One woman was very enthusiastic about knocking off a...
by Smartie | Mar 1, 2011 | Publicity
I once shared office space with these really terrific guys who produced shows for corporate events. They funded an Off Broadway run of one of their shows they thought could break out of the corporate event circuit. They had money to spend and spend it they did. They...
by Smartie | Feb 3, 2011 | Advertising, Audience/Customer development, Marketing
We yack a lot in the online space about social media as tools for our marketing, but we hardly ever address the demographics. And often in mainstream media, the assumed demographics of social media is young. Really, really young. Take this quote, lifted from Stuart...
by Smartie | Dec 16, 2010 | Audience/Customer development, Brand Evangelists, Marketing, Publicity
In several instances over the past few months, I have been in meetings with creatives who say “What can we do to help?” And I get super excited and run down a bunch of ideas that could be fun to help market and publicize the show. And then their eyes glaze...
