by Smartie | Oct 6, 2010 | Audience/Customer development, Marketing, Publicity
Hello, my friends. Quick post today–the day job has been kicking my ass lately! But your brain has been on my mind a lot lately. Specifically, your psychological barriers to PR and marketing. Since I launched The Smarties Solution, I have had a number of...
by Smartie | Sep 23, 2010 | Publicity
While journalists often joke about the old adage “three’s a trend!” but trend stories can make for excellent feature opportunities. And while some consider trend stories downright ridiculous, in the world of arts and culture journalism, trend stories...
by Smartie | Sep 2, 2010 | Audience/Customer development, Marketing, Publicity
Over the past 12 – 18 months, I have seen more and more companies eschew traditional marketing methods in favor of online solutions. In other words, no postcards are being created, or mailed. Season information is left to email alerts, Facebook and blog posts....
by Smartie | Jul 8, 2010 | Publicity
Welcome to the Dog Days of Summer! It’s been a very quiet week. I don’t have the usual email inbox overload and my phone’s been pleasantly silent. I don’t expect it to remain this way for much longer. So I am enjoying working at a snails pace....
by Smartie | Apr 8, 2010 | Publicity
I failed PR101 last week. Hey, it happens to the best of us. And this gives us what smug mommies love to call a teachable moment. You can learn from my mistake! I submitted an event press release to a listings email address. Their auto-responder email came back and...
