by Smartie | Oct 27, 2010 | Publicity
Once upon a time, it was the mid 1990s. Dot coms and New York real estate was booming. Bottle service was getting big. And just about every Off Off Broadway actor-producer decided that they would be in Vanity Fair. Wait, what? A tiny production in a small theater on...
by Smartie | Oct 6, 2010 | Audience/Customer development, Marketing, Publicity
Hello, my friends. Quick post today–the day job has been kicking my ass lately! But your brain has been on my mind a lot lately. Specifically, your psychological barriers to PR and marketing. Since I launched The Smarties Solution, I have had a number of...
by Smartie | Jun 30, 2010 | Audience/Customer development, Marketing
We all have THAT friend. You know, the one who only calls or emails when they need something. A place to crash. A few bucks. A very big problem they must analyze endlessly for hours at a time (and they never take your advice, leading to a continuing saga of very big...
by Smartie | Jun 23, 2010 | Publicity
There’s a major kerfuffle in the Off Broadway community this week, as the Village Voice airs an Octoroon actor’s dirty laundry, and the blogosphere responds in kind. Personally, I think Matt Freeman gives the most measured assessment of the situation. If this were my...
by Smartie | Apr 20, 2010 | Publicity
What is the purpose of press? Butts in seats? A stamp of approval? Now, what is your purpose for press? Self validation? More sales, thus more revenue? One of the first questions that I ask prospective clients is “what do you want to accomplish with media...
