by Smartie | May 19, 2010 | Publicity
What are you doing to be proactive in your approach to media? Sure, you can spend thousands on a fancy pants PR firm, and think that’s proactive. But before you drop all that coin, take a long hard look at what you are offering. Do you have a story to tell? OK,...
by Smartie | Apr 21, 2010 | Publicity
A few months ago, a playwright lamented about the (negative) blog reviews that his show had received. The Times had declined to review his show, and he felt that he would rather have a negative Times review show up at the top of the Google search than the negative...
by Smartie | Apr 1, 2010 | Brand Evangelists, Marketing
What if this conversation about email marketing between PR pro Rebecca Coleman and marketing mastermind Dave Charest mated with this post from Copyblogger on Houdini Blogging? Let’s get them marrrrrried and imagine their spawn! Dave and Rebecca talked smartly...