by Smartie | Aug 4, 2010 | Audience/Customer development, Marketing
Last week, I guest blogged with Vancouver-based PR pro Rebecca Coleman at 2AM Theatre, where we discussed marketing with email lists and blogs. In that post, we gave you the “why” but this week, let’s look at the “how.” (And since I was...
by Smartie | Jun 30, 2010 | Audience/Customer development, Marketing
We all have THAT friend. You know, the one who only calls or emails when they need something. A place to crash. A few bucks. A very big problem they must analyze endlessly for hours at a time (and they never take your advice, leading to a continuing saga of very big...
by Smartie | Jun 16, 2010 | Publicity
It’s been a while since I kicked off “The Problem with Bloggers” series, so it’s time to revisit and move into Part 2. For a refresh, the first post is here. Over on Bitter Lemons (a blog for the LA theater community), the writer of this post...
by Smartie | Jun 8, 2010 | Marketing
I opened my first Twitter account back in 2008ish and had no idea what to do with it. I followed a bunch of people (some followed back), sent out a few Tweets and felt like I was broadcasting in an echo chamber. I developed serious 140 character writer’s block....
by Smartie | Jun 2, 2010 | Audience/Customer development, Cautionary Tale, Marketing
Martin Denton is leaving Facebook. He’s irked about their privacy policy–well, not so much about the policy itself but that Facebook’s corner office folks aren’t listening to the concerns of their members. But there’s another doozy of a...
