by Smartie | Apr 18, 2013 | Cautionary Tale, Publicity
So, last week word went out that Backstage 86ed their reviews, and it appears that the immediate kerfuffle has died down. There were loads of different reactions, from the “Wait, Backstage reviewed?” variety, to dispirited statements from many small...
by Smartie | Feb 15, 2011 | Marketing, Publicity
Because I’m a nerd, I loved this post, Attentionomics: Captivating Attention in the Age of Content Decay, from Edleman’s Steve Rubel about value creation and how it is getting harder and harder to stand out in the digital realm. While it gets a little too...
by Smartie | Feb 3, 2011 | Advertising, Audience/Customer development, Marketing
We yack a lot in the online space about social media as tools for our marketing, but we hardly ever address the demographics. And often in mainstream media, the assumed demographics of social media is young. Really, really young. Take this quote, lifted from Stuart...
by Smartie | Jan 6, 2011 | Publicity
The big Spidey bruhaha that exploded around the holidays is not injured actors, dangerous stunts or unrigged rigging. It was the audacity of Linda Winer of Newsday and Jeremy Gerard of Bloomberg to purchase tickets and give non-review reviews of the show. John Simon,...
by Smartie | Dec 1, 2010 | Publicity
“The challenge with buying traditional media, said John Wagon, the vice president for marketing at Heavenly, one of the properties of the Vail Resorts group, is ‘paying for eyeballs of people who have no interest in what you are trying to sell.’” New York Times,...