by Smartie | Oct 6, 2010 | Audience/Customer development, Marketing, Publicity
Hello, my friends. Quick post today–the day job has been kicking my ass lately! But your brain has been on my mind a lot lately. Specifically, your psychological barriers to PR and marketing. Since I launched The Smarties Solution, I have had a number of...
by Smartie | Sep 2, 2010 | Audience/Customer development, Marketing, Publicity
Over the past 12 – 18 months, I have seen more and more companies eschew traditional marketing methods in favor of online solutions. In other words, no postcards are being created, or mailed. Season information is left to email alerts, Facebook and blog posts....
by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...
by Smartie | Aug 4, 2010 | Audience/Customer development, Marketing
Last week, I guest blogged with Vancouver-based PR pro Rebecca Coleman at 2AM Theatre, where we discussed marketing with email lists and blogs. In that post, we gave you the “why” but this week, let’s look at the “how.” (And since I was...
by Smartie | Jul 22, 2010 | Audience/Customer development, Brand Evangelists
I have been thinking a lot about relationships this week. Or, more specifically, how relationships fail. You know what happens… You get busy. Life gets in the way. People fall by the way-side. You screen with caller ID and let only the most urgent calls through....
by Smartie | Jun 30, 2010 | Audience/Customer development, Marketing
We all have THAT friend. You know, the one who only calls or emails when they need something. A place to crash. A few bucks. A very big problem they must analyze endlessly for hours at a time (and they never take your advice, leading to a continuing saga of very big...
