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Are you prepared for a Facebook exodous?

by Smartie | Jun 2, 2010 | Audience/Customer development, Cautionary Tale, Marketing

Martin Denton is leaving Facebook. He’s irked about their privacy policy–well, not so much about the policy itself but that Facebook’s corner office folks aren’t listening to the concerns of their members. But there’s another doozy of a...

Custom Cars vs. Lattes (A Cautionary Tale)

by Smartie | May 5, 2010 | Audience/Customer development, Cautionary Tale, Featured, Marketing

Hey small companies, small businesses and solopreneurs! Pull up a latte, it’s time for a Smarties Cautionary Tale! My husband and I hit the Starbucks in our ‘hood pretty much every Wednesday night. It’s our mini-date night, where we are two whole...

Talking About Perceived Value: How Much Does Free Cost?

by Smartie | Apr 14, 2010 | Audience/Customer development

Over at 2AM Theatre, there’s been a lively discussion going on about free theater vs. paid theater. And it got me thinking about money and its applications in for profit world. And, yes, the for profit world makes just as many mis-steps (if not more) as the...
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