by Smartie | Dec 16, 2010 | Audience/Customer development, Brand Evangelists, Marketing, Publicity
In several instances over the past few months, I have been in meetings with creatives who say “What can we do to help?” And I get super excited and run down a bunch of ideas that could be fun to help market and publicize the show. And then their eyes glaze...
by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...
by Smartie | Jul 22, 2010 | Audience/Customer development, Brand Evangelists
I have been thinking a lot about relationships this week. Or, more specifically, how relationships fail. You know what happens… You get busy. Life gets in the way. People fall by the way-side. You screen with caller ID and let only the most urgent calls through....
by Smartie | Apr 1, 2010 | Brand Evangelists, Marketing
What if this conversation about email marketing between PR pro Rebecca Coleman and marketing mastermind Dave Charest mated with this post from Copyblogger on Houdini Blogging? Let’s get them marrrrrried and imagine their spawn! Dave and Rebecca talked smartly...
by Smartie | Mar 24, 2010 | Brand Evangelists, Featured, Marketing, Publicity
The Playgoer has a really thoughtful piece on the marketplace disadvantage that faces theater in an age where culture is mass produced. His view is pretty depressing, and it is certainly all sorts of true. It is damn hard to repackage and commoditize something as...
