by Smartie | Jan 13, 2011 | Publicity
Aaron Grunfeld has a fun weekly series going on over at his blog The Fifth Wall, wherein he reviews titles of plays. It’s kind of the theatrical equivalent of Hot or Not, since it is impossible to be substantive in the title. But it’s still kind of fun. I...
by Smartie | Jan 6, 2011 | Publicity
The big Spidey bruhaha that exploded around the holidays is not injured actors, dangerous stunts or unrigged rigging. It was the audacity of Linda Winer of Newsday and Jeremy Gerard of Bloomberg to purchase tickets and give non-review reviews of the show. John Simon,...
by Smartie | Dec 1, 2010 | Publicity
“The challenge with buying traditional media, said John Wagon, the vice president for marketing at Heavenly, one of the properties of the Vail Resorts group, is ‘paying for eyeballs of people who have no interest in what you are trying to sell.’” New York Times,...
by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...
by Smartie | Jun 23, 2010 | Publicity
There’s a major kerfuffle in the Off Broadway community this week, as the Village Voice airs an Octoroon actor’s dirty laundry, and the blogosphere responds in kind. Personally, I think Matt Freeman gives the most measured assessment of the situation. If this were my...
