by Smartie | Jul 22, 2010 | Audience/Customer development, Brand Evangelists
I have been thinking a lot about relationships this week. Or, more specifically, how relationships fail. You know what happens… You get busy. Life gets in the way. People fall by the way-side. You screen with caller ID and let only the most urgent calls through....
by Smartie | Jun 30, 2010 | Audience/Customer development, Marketing
We all have THAT friend. You know, the one who only calls or emails when they need something. A place to crash. A few bucks. A very big problem they must analyze endlessly for hours at a time (and they never take your advice, leading to a continuing saga of very big...
by Smartie | Jun 2, 2010 | Audience/Customer development, Cautionary Tale, Marketing
Martin Denton is leaving Facebook. He’s irked about their privacy policy–well, not so much about the policy itself but that Facebook’s corner office folks aren’t listening to the concerns of their members. But there’s another doozy of a...
by Smartie | May 5, 2010 | Audience/Customer development, Cautionary Tale, Featured, Marketing
Hey small companies, small businesses and solopreneurs! Pull up a latte, it’s time for a Smarties Cautionary Tale! My husband and I hit the Starbucks in our ‘hood pretty much every Wednesday night. It’s our mini-date night, where we are two whole...
by Smartie | Mar 24, 2010 | Brand Evangelists, Featured, Marketing, Publicity
The Playgoer has a really thoughtful piece on the marketplace disadvantage that faces theater in an age where culture is mass produced. His view is pretty depressing, and it is certainly all sorts of true. It is damn hard to repackage and commoditize something as...