by Smartie | Apr 18, 2013 | Cautionary Tale, Publicity
So, last week word went out that Backstage 86ed their reviews, and it appears that the immediate kerfuffle has died down. There were loads of different reactions, from the “Wait, Backstage reviewed?” variety, to dispirited statements from many small...
by Smartie | Sep 30, 2010 | Publicity
My friend emailed this Lombardi marketing piece to me this week, with the subject line: “is ‘write a review’ naff?” He was talking about the Reader Review section of the New York Times, where regular people (like you and me!) can add our two...
by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...
by Smartie | Aug 20, 2010 | Marketing
Today, I guest blogged for Mark Blankenship’s excellent pop culture blog The Critical Condition. While the post looks at Nickelodeon’s Tween TV show Big Time Rush, and discusses Viacom’s move into a more synergistic space with the various media...
by Smartie | Aug 4, 2010 | Audience/Customer development, Marketing
Last week, I guest blogged with Vancouver-based PR pro Rebecca Coleman at 2AM Theatre, where we discussed marketing with email lists and blogs. In that post, we gave you the “why” but this week, let’s look at the “how.” (And since I was...
