Celebrity sells (duh!)

I finally caught up with this eye opening piece from the New York Times Magazine about journalism in the age of the internet. The article, part of a magazine cover story on money and “worth,” takes a look at the new financial model of publishing, which is...

Considering the “Reader Review”

My friend emailed this Lombardi marketing piece to me this week, with the subject line: “is ‘write a review’ naff?” He was talking about the Reader Review section of the New York Times, where regular people (like you and me!) can add our two...