by Smartie | Oct 20, 2010 | Publicity
I finally caught up with this eye opening piece from the New York Times Magazine about journalism in the age of the internet. The article, part of a magazine cover story on money and “worth,” takes a look at the new financial model of publishing, which is...
by Smartie | Sep 30, 2010 | Publicity
My friend emailed this Lombardi marketing piece to me this week, with the subject line: “is ‘write a review’ naff?” He was talking about the Reader Review section of the New York Times, where regular people (like you and me!) can add our two...
by Smartie | Sep 14, 2010 | Advertising, Marketing, Publicity
Did you see what I just did there? That headline was pure SEO. Search Engine Optimization. I had a client once call me all excited because “we’re the number 1 position when you Google our name!” Good God, I hope so! What’s more telling is what...
by Smartie | Sep 2, 2010 | Audience/Customer development, Marketing, Publicity
Over the past 12 – 18 months, I have seen more and more companies eschew traditional marketing methods in favor of online solutions. In other words, no postcards are being created, or mailed. Season information is left to email alerts, Facebook and blog posts....
by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...